paid social

On Paid Social, I lead the creative strategy and pitch concepts directly to clients, crafting ads that are both visually elevated and performance-driven. I integrate AI into the workflow to scale production, generate diverse photo and video assets, and maintain creative quality across campaigns. Primarily focused on Meta, I monitor performance data closely to iterate and optimize each ad, ensuring maximum engagement and impact. My approach blends high-end creative with performance marketing to deliver results at scale.