ABOUT ME

Creativity has always been how I move through the world. Before I had any industry title, I was building a YouTube channel from scratch, writing, directing, styling, and securing real brand partnerships on my own. That channel was where I first understood what I was actually trying to do: create content that moves people.

My career is built on that foundation. I produce high-end commercial video end-to-end, from creative concept development through full post-production delivery, often as the sole producer on a project. Clients have spanned entertainment, tech, and consumer goods, including Amazon, Microsoft, Nintendo, and Fossil, among many others. I've led productions across three continents, managed budgets up to $600K, and directed on-camera talent across documentary, commercial, and entertainment formats.

Beyond production, I work at the intersection of cultural trend intelligence and branded content strategy, tracking what's moving in culture and translating it into content that feels native to a brand, not borrowed from it. I've built custom AI workflows to accelerate everything from pitch development to post-production, and I bring that same builder instinct to every team I'm part of.

The through-line in all of it: I make things that are worth paying attention to.