creative producer

I’m a Creative Producer specializing in paid social, with a background in high-end video production. I’ve spent the last 5+ years leading both global campaigns and high-volume paid social programs, creating content that looks elevated and performs at scale for brands like Microsoft, Amazon, and a range of DTC clients.

My work sits at the intersection of performance marketing and storytelling. I develop and produce content across paid social, commercial and broadcast, brand storytelling, and organic social, with a focus on platform-native video built for how people actually watch and engage. From concept through delivery, I lead both the creative and the execution, shaping ideas, managing teams, and ensuring the final work lands.

I’m just as focused on how the work gets made as the work itself. I’ve built content systems from the ground up, managed global productions, and delivered high-volume assets across formats, languages, and platforms. I’m always exploring new ways to work more efficiently, integrating AI into creative workflows for photo and video generation, rapid iteration, and scalable content production.

I care about making content that connects and building processes that make it better every time.